How a D2C Brand Lifted Conversion by 28% in a 6-Week Sprint
Focused performance and checkout friction fixes across PDP, cart, and payment steps.
Client: D2C consumer brand
Timeline: 6 weeks
Outcome: +28% conversion uplift
Industry: Direct-to-consumer ecommerce
Scale: Mobile-first traffic
Client Background
A fast-growing D2C brand whose majority traffic came from mobile social campaigns.
The Challenge
Despite healthy traffic, the brand’s conversion lagged due to friction across cart and payment validation.
The Solution
We focused only on conversion-critical pages and removed delays and unclear error states.
Before
- - Slow mobile interactions
- - Checkout friction
- - Weak experiment feedback
After
- - Faster purchase path
- - Cleaner validation states
- - Better optimization loops
Results
Conversion rose 28% within the sprint, with the largest gains on mobile checkout sessions.
- - +28% conversion
- - Improved mobile checkout completion
- - Faster growth iteration
“We saw impact quickly because every change tied directly to revenue metrics.”
Next Step
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