How Paperday Increased 30-Day Activation by 22%
Built an end-to-end activation system with event tracking, lifecycle prompts, and weekly experiment loops.
Client: Paperday
Timeline: 7 weeks
Outcome: +22% activation in 30 days
Industry: SaaS productivity
Scale: Early-stage product with rising inbound
Client Background
Paperday is a SaaS team focused on improving user productivity through workflow automation.
The Challenge
Signups improved month over month, but too few users reached key activation milestones.
The Solution
We instrumented milestone events and built targeted lifecycle nudges tied to actual behavior.
Before
- - Unclear drop-off points
- - No lifecycle system
- - Decision-making based on partial data
After
- - Clear activation funnel
- - Behavior-driven nudges
- - Faster product-growth alignment
Results
Activation in the first 30 days improved by 22%, giving the team a stronger base for paid acquisition.
- - +22% 30-day activation
- - Faster iteration
- - Better product/GTM alignment
“We finally had a growth system we could trust and iterate on every week.”
Next Step
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